Marketing at CICPD

Business Success Depends Upon Successful Marketing

Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be.

Highly effective marketing is a make-or-break necessity for most small businesses. It’s really impossible for you to be successful without good marketing and sales techniques—that’s what brings the dollars in the door. Marketing is more than simply letting people know about your products or services. First, you need to know who your customers are. You need to get so close to them that you can anticipate their needs and desires. You need to be able to communicate to them exactly why they need what your business can provide. And, then you have to reach them with that message.

Our discussion here is intended to introduce you to some of the concepts and strategies that professional marketing experts in large companies use and show you how they can be adapted to help your small business thrive, beginning with an overview of marketing and continuing through the following:

Highly effective marketing is a make-or-break necessity for most small businesses. It’s really impossible for you to be successful without good marketing and sales techniques—that’s what brings the dollars in the door. Marketing is more than simply letting people know about your products or services. First, you need to know who your customers are. You need to get so close to them that you can anticipate their needs and desires. You need to be able to communicate to them exactly why they need what your business can provide. And, then you have to reach them with that message.

Our discussion here is intended to introduce you to some of the concepts and strategies that professional marketing experts in large companies use and show you how they can be adapted to help your small business thrive, beginning with an overview of marketing and continuing through the following:

How to analyze the market environment?

You must not only know your product, you must be aware of the competitive environment and cultural trends to assess your business’s place in the market.

Understanding market research!

Market research is not just for large companies. There are many research techniques that you can adapt to fit your needs and budget.

Product development

Must be an ongoing, intentional process. Your business must develop and refine products or services that meet customers’ needs, even before the first sale.

Packaging and pricing your product

How you present and package your business’ offerings is crucial to your company’s success.

Choosing effective distribution methods

In a tough economy, effectively getting your product or service to your customers can mean the difference between success and failure.

Advertising to build your customer base

While it’s unlikely you’ll be bidding on a Super Bowl ad slot, you need to focus on promoting and advertising in order to reach your target market. And, small businesses need to be creative in the use of public relations to reach potential customers.

Building a successful marketing plan

To drive long-term success. To succeed, you need to know where you are going. A marketing plan pulls all the elements of building shows you how to put it all together into a cohesive planning document that will become your blueprint to marketing success.

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